OCTO SIM IS A CHARACTER-FOCUSED PROJECT BUILT AROUND EXPLORING HOW A 3D OCTOPUS CAN FUNCTION ACROSS DIFFERENT STYLES, MOODS, AND FORMATS. USING AI-GENERATED VISUALS AS A STARTING POINT, THE CHARACTER WAS SELECTED, REFINED, AND DIRECTED TO ACHIEVE A CONSISTENT AND RECOGNIZABLE LOOK. IT WAS THEN APPLIED ACROSS SOCIAL AND PROMOTIONAL CONTENT, INCLUDING INSTAGRAM POSTS AND AD-STYLE VISUALS. THE FOCUS WAS ON MAINTAINING FLEXIBILITY AND EXPRESSION, WHILE ENSURING THE CHARACTER REMAINS CLEAR AND EYE-CATCHING IN FAST-MOVING DIGITAL ENVIRONMENTS.