DESIGNED THE TRADE SHOW BOOTH FOR NEW BALANCE AT THE AMSTERDAM MARATHON EXPO, TAKING THE PROJECT FROM INITIAL BRIEFING THROUGH TO FINAL DESIGN DELIVERY. COLLABORATED CLOSELY WITH THE CLIENT TO TRANSLATE BRAND OBJECTIVES INTO A CLEAR AND VISUALLY STRONG BOOTH CONCEPT THAT ALIGNED WITH THEIR IDENTITY AND SPECIFIC REQUIREMENTS. RESPONSIBLE FOR DEVELOPING THE OVERALL LAYOUT, THE VISUAL DIRECTION AND PRODUCING LARGE-FORMAT GRAPHICS.