Brand Benefit
Date
November 2024
Project
Brand Identity
The Challenge
TO ESTABLISH A STRONGER IDENTITY FOR BRAND BENEFIT, THE PROCESS BEGAN WITH A DIVE INTO THE BRAND’S ESSENCE, ITS VALUES, MISSION, AND VISUAL NEEDS. FROM THIS FOUNDATION, A BRAND BOOK WAS CREATED, SERVING AS A GUIDE TO ENSURE CONSISTENCY ACROSS ALL TOUCHPOINTS.
THE BRAND BOOK INCLUDES DETAILED GUIDELINES FOR LOGO USAGE, COLORS, TYPOGRAPHY, SHAPES AND PATTERNS.
CONCEPT AND DESIGN
THE REBRANDING OF BRAND BENEFIT STARTED WITH A FRESH LOGO THAT BRINGS BALANCE, CLARITY, AND PURPOSE. A VIBRANT COLOUR PALETTE WAS SET, WITH CORAL RED AS THE PRIMARY TONE, SUPPORTED BY PEARL WHITE, DEEP SAFFRON, KIKYO PURPLE AND MIDNIGHT PURPLE.
