Wellewares
Date
August 2024
Project
Brand Identity
The Challenge
WELLEWARES APPROACHED ME WITH A VISION TO CREATE A DISTINCTIVE AND SOLID BRAND IDENTITY THAT RESONATED WITH THEIR AUDIENCE. AS A COMPANY SPECIALIZING IN EASINESS, QUALITY, AND SUSTAINABLE HOME GOODS, THEY NEEDED A LOOK THAT REFLECTED THEIR COMMITMENT TO FUNCTIONALITY AND ECO-FRIENDLINESS.
CONCEPT AND DESIGN
THE LOGO DESIGN FOR WELLEWARES FEATURES A ROUNDED ‘W’ THAT INCORPORATES LEAF-LIKE SHAPES ON BOTH SIDES, SYMBOLIZING THE BRAND’S DEDICATION TO SUSTAINABILITY. THIS DESIGN REFLECTS THE ECO-FRIENDLY FEELING OF WELLEWARES WHILE ALSO PROVIDING A VISUALLY EASY AND MEMORABLE ICON.
IMPLEMENTATION
A GEOMETRIC SANS-SERIF FONT WAS SELECTED AND EDITED FOR THE LOGO TO CONVEY A MODERN, CLEAN, AND REFINED STYLE. THE COLOUR PALETTE INCLUDED PINE GREEN, PALE ORANGE, WILD SAND, CHARCOAL GREY, AND SURF CREST, ENHANCING THE BRAND’S CONNECTION TO SUSTAINABILITY AND QUALITY CRAFTSMANSHIP. ADDITIONALLY, THE BRAND IDENTITY WAS APPLIED TO SOCIAL MEDIA PROFILES, A SET OF ICONS, PATTERN, AND PACKAGING DESIGN, ENSURING A CONSISTENT LOOK.
