Terravo
Date
May 2024
Project
Brand Identity
The Challenge
IT WAS A PLEASURE CREATING THE BRAND IDENTITY FOR TERRAVO, A LUXURIOUS SKINCARE LINE DEDICATED TO NATURAL BEAUTY AND SUSTAINABLE LIVING. THE DESIGN APPROACH INCLUDED THE LOGO, TYPOGRAPHY, COLOUR PALETTE, AND APPEALING VISUALS.
CONCEPT AND DESIGN
FOR TERRAVO, THE GOAL WAS TO CREATE A BRAND IDENTITY THAT MERGES LUXURY WITH SUSTAINABILITY. A TYPOGRAPHIC LOGO WAS CREATED THAT SHOWS MODERN ELEGANCE. THIS DESIGN APPROACH CAPTURES THE BRAND’S COMMITMENT TO BOTH LUXURIOUS STYLE AND ECO-CONSCIOUS PRINCIPLES.
IMPLEMENTATION
FOR THE TYPOGRAPHY, A BOLD AND ELEGANT FONT WAS CHOSEN THAT FEELS PREMIUM AND EASY TO READ. THE COLOUR PALETTE FEATURES FOREST GREEN, ZEUS, AND WHITE ROCK. THESE COLOURS WERE SELECTED TO HIGHLIGHT THE BRAND’S NATURAL AND PREMIUM QUALITIES.
FOREST GREEN REPRESENTS NATURE AND CALM, WHICH MATCHES THE BRAND’S EMPHASIS ON NATURAL INGREDIENTS AND ECO-FRIENDLINESS. ZEUS IS A STYLISH COLOUR THAT ADDS A MODERN AND ELEGANT TOUCH. WHITE ROCK OFFERS A CLEAN AND NEUTRAL BACKGROUND, IMPROVING READABILITY AND TYING THE COLOURS TOGETHER NICELY.
TO BRING THE BRAND TO LIFE, IMAGES WERE MADE TO SHOWCASE HOW THESE ELEMENTS COME TOGETHER. THE MOCK-UPS ILLUSTRATE THE PACKAGING AND PRODUCT DESIGNS, HIGHLIGHTING HOW THE COLOURS AND TYPOGRAPHY WORK IN HARMONY TO REFLECT TERRAVO’S IDENTITY.
