Agricola Surace
Date
April 2024
Project
Brand Identity
Agricola Surace
AGRICOLA SURACE IS A CITRUS FARM LOCATED IN SPAIN, KNOWN FOR ITS QUALITY PRODUCE AND COMMITMENT TO AGRICULTURAL EXCELLENCE. THE CHALLENGE WAS TO DEVELOP A BRAND IDENTITY THAT RESONATES WITH THEIR HERITAGE AND VALUES WHILE CONNECTING WITH THEIR AUDIENCE.
Concept And Design
THE GOAL WAS TO CREATE A BRAND IDENTITY THAT HIGHLIGHTS BOTH ELEGANCE AND THE FARM’S FRUITY HERITAGE. A LOGO WAS DESIGNED THAT INTEGRATES THE LETTERS “A” AND “S” WITH THE FLOWERS OF A CITRUS TREE, REFLECTING THE FARM’S FOCUS ON CITRUS CULTIVATION.
EXPERIENCE TRADITION, TASTE PERFECTION.
IMPLEMENTATION
FOR THE TYPOGRAPHY, A FONT WAS CHOSEN THAT BRINGS OUT A SENSE OF TRADITION AND REFINEMENT. THE COLOUR PALETTE IS MADE UP OF PASTEL FRUITY TONES AND SOFT GREENS, DRAWING INSPIRATION FROM THE NATURAL BEAUTY OF THE CITRUS FARM. THIS COMBINATION HELPS THE BRAND FEEL MORE CONNECTED TO ITS ORGANIC ROOTS.
